The difference between a good day and a great day can come down to a good hair day. And styling your hair is no longer just about keeping fly-aways in check, it’s about embracing the way you want your hair to move, feel and look throughout the day.

Meet our 3 new Style Icons, designed to help you look good, feel great and smell amazing from morning to night. Think maximum hold, effortless texture, weightless volume, and heatless styling.

Steel Lock Hold at its highest setting.

When you need your hair to stay exactly where you put it, reach for Steel Lock. Delivering up to 72-hours of rock-hard hold, it’s fine mist dries fast and spreads evenly through the hair without leaving behind residue.

Perfect for structured looks, special occasions, outdoor events or any day when your hairstyle needs to go the distance.

Sea Foam Salt-powered lift for that lived-in texture look.

Want instant volume and effortless texture? Reach for Sea Foam. We have reimagined salt styling with an innovative liquid-to-foam formula to create 2x more volume, giving your hair a soft and airy texture.

With 230°C heat protection, it adds just the right amount of texture and grit to give your style shape, while keeping hair feeling light.

Perfect for fine, flat hair, enhancing natural waves and curls, or creating that effortlessly undone, beachy look.

Air Flow All the texture. None of the heat.

Air Flow is a heatless styling cream that works with your hair's natural texture, rather than fighting it. The end result? Weightless softness, smoothing and soft hold with up to 48-hour frizz control.

Vitamin E micro-capsules melt on contact to help protect hair from UV and pollution while boosting shine and helping reduce breakage.

Perfect for effortless, low-maintenance styling days when you want your natural texture to look its best, without reaching for a heat tool.