CREATED FOR HAIR PROFESSIONALS
WE'RE KEUNE HAIRCOSMETICS
Keune dedicates everything it does to the hair professional, striving to continuously evolve and fulfill the needs of every hairdresser,
both large and small. With over 100 years of passion for all things hair & family, we have remained one of the last standing
family-owned professional hair care companies, available world-wide.
Since 1922
It all started in 1922 with Jan Keune, a pharmacist from Amsterdam, and his fascination for curls. Above the pharmacy he ran with his wife, he started experimenting and producing hair products. Where previously hair was curled by heating curling irons over gas burners, Jan Keune managed to develop a formula for permanent liquid. It became a resounding success that women ran away with it. The Dutch product conquered the world and Keune Haircosmetics became a fact in 1925 when Jan officially wrote the pharmacy in his name.
SALON ONLY PHILOSOPHY
Since 1922, Keune has been committed to crafting the finest hair products for professional salons and distributing it's products to Salons Only.
To further support our Keune stockists across Australia, Keune powers this website on their behalf to give you direct access to your favourite products - but ensuring you can nominate your local Keune salon to guarantee you’re supporting them with every purchase.
QUALITY products
Our products and packaging are central to our commitment to create innovative products for hair pros with a more sustainable and circular economy. Through responsible sourcing, enhancing recyclability, and increasing transparency throughout our supply chain, we continuously work to deliver the highest quality products while minimising environmental impact. Each step of our production process is carefully designed to reduce waste, ensuring that our customers not only receive exceptional results but also contribute to a healthier planet.
100% CRUELTY FREE
Keune is a 100% cruelty-free company. We never test our products and ingredients on animals. Fortunately, in the European Union this is already banned by law, and we can assure you that we also do not perform or commission tests on animals for our products or ingredients anywhere else in the world.
Keune supports a vegan lifestyle, and therefore we included several vegan hair products in our assortment. For example, our So Pure line is 100% vegan.
KEUNE IS BCORP
At Keune, we want to create a lasting impact in everything we do. As a family business, we’ve been committed to positive change for a century. Our goal? To leave the world a better place for future generations - yours and ours.
THE KEUNE FOUNDATION
Hans & Theresa van der Velden, owners of Keune Australia wanted to find a lasting way to give something back to our community. In 2005, The Keune Foundation was established with the aim to provide financial assistance to Australian Families who experience financial & emotional stress when one of their children is diagnosed with a life threatening illness. To date, TKF has assisted over 1,600 families.