Shop Purple Shampoos by Keune Australia
Purple shampoo is an essential hair care product for anyone with blonde, silver, or grey hair. Designed to neutralise brassy and yellow undertones, it keeps cool tones fresh and vibrant. Keune Australia’s professional purple shampoos offer salon-quality results, helping you maintain the perfect blonde shade between salon visits. Whether you have platinum blonde, balayage, or naturally grey hair, incorporating a purple shampoo into your routine ensures your colour stays bright and balanced.
How Does Purple Shampoo Work?
Purple shampoo works by depositing violet pigments onto the hair, counteracting unwanted warmth. Since purple sits opposite yellow on the colour wheel, it effectively neutralises brassiness, leaving hair with a cooler, more ashy tone. Regular use helps maintain the brightness of blonde and silver hair, reduces brassiness caused by sun exposure, heat styling, and water minerals, and extends the longevity of salon-coloured hair. It also keeps grey and white hair looking fresh and polished, ensuring a vibrant and well-maintained appearance.
How Often Should You Use Purple Shampoo?
The frequency of use depends on your hair colour and how much brassiness you need to control:
- Platinum or very light blonde hair – Use 1-2 times per week to maintain a cool, icy tone.
- Golden or honey blonde hair – Use once a week to balance warmth without over-toning.
- Grey or silver hair – Use weekly to keep tones fresh and bright.
- Blonde balayage or highlights – Use every other wash to prevent brassiness in lighter sections.
For best results, alternate purple shampoo with a regular shampoo and follow up with a hydrating conditioner.
Can Purple Shampoo Be Used on Natural Blonde Hair?
Yes! While purple shampoo is most effective on colour-treated blonde hair, it can also enhance naturally blonde shades by preventing dullness and keeping colour fresh. If you have naturally light blonde hair, using a gentle purple shampoo once a week can help maintain brightness without over-toning.
What’s the Difference Between Purple Shampoo and Blonde Shampoo?
While both purple and blonde shampoos are designed for light-coloured hair, they serve different purposes.
- Purple shampoo neutralises brassy and yellow tones with violet pigments.
- Blonde shampoo gently cleanses and enhances overall vibrancy without depositing pigments.
If you need a more intense colour correction, use purple shampoo. If you simply want to maintain blonde brightness without toning, a blonde shampoo is the better option.
How to Use Purple Shampoo?
To use purple shampoo properly:
- Wet your hair thoroughly – This ensures even product distribution.
- Apply purple shampoo and lather – Focus on areas prone to brassiness.
- Leave it on for 3-5 minutes – For a stronger toning effect, leave it on longer.
- Rinse thoroughly – Ensure all product is removed to prevent build-up.
- Follow with a conditioner – Use a nourishing blonde conditioner to keep hair hydrated and soft.
If your hair has excessive build-up, use a clarifying shampoo before applying purple shampoo to allow better absorption.
Can You Use Purple Shampoo with Other Hair Care Products?
Absolutely! To keep blonde hair in its best condition, pair your purple shampoo with other blonde-friendly products. Using a leave-in treatment like leave-in hair treatments adds hydration and prevents dryness, while styling with a nourishing hair cream can help protect hair from heat damage. For an all-rounded routine, explore Keune’s full range of blonde hair products.
Achieve salon-fresh blonde hair with Keune Australia’s professional purple shampoos, designed to keep your hair bright, cool, and beautifully maintained.
FAQs about Purple Shampoos
Can Purple Shampoo Turn Hair Purple?
If left on too long, some purple shampoos may leave a slight violet tint. This fades after a few washes, but to avoid over-toning, follow the recommended time on the bottle.
Does Purple Shampoo Work on Dark Hair?
Purple shampoo is designed for light hair. If you have dark hair with blonde highlights, you can use it to tone the lighter sections.
Can You Use Purple Shampoo Every Day?
No, overuse can cause dryness and leave hair with a cool, ashy tone. Use it 1-2 times per week for best results.
What Happens If You Stop Using Purple Shampoo?
Brassiness may return over time, especially if your hair is exposed to heat styling, chlorine, or hard water. To prevent this, incorporate a blonde-friendly hair care routine.
What’s the Best Conditioner to Use After Purple Shampoo?
A moisturising blonde conditioner is ideal. Using a hydrating conditioner ensures that your hair remains soft and manageable while preventing dryness from toning shampoos.
