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SO PURE CLARIFY SHAMPOO REFILL 1L

Sale price$95.00

A shampoo that provides a gentle deep cleanse and detox for removing the dirt of modern living.

With Pomegranate Enzymes

  • Vegan and crulty-free
  • Anti-pollutant, protect scalp & hair
  • Concentrated formula (10% more concentrated)
  • Free from gluten, silicones, and sulfate
  • Refillable packaging
  • Carbon neutral 
SO PURE CLARIFY SHAMPOO REFILL 1L
SO PURE CLARIFY SHAMPOO REFILL 1L Sale price$95.00

THE REFILLABLE SOLUTION

WE'RE PLANTING TREES ON YOUR BEHALF

For every two 400ml or 1L Refill pouches purchased, we are planting a native tree on your behalf to help restore our landscapes, improve biodiversity and creating homes for wildlife. We are proudly partnering with [greening australia]

SAY HELLO TO the MIGHTY

SUGAR BEET

So Pure uses sustainable ingredients without compromising on product quality. So Pure's formula hero is upcycled waste from the mighty Sugar Beet. Why is it incredible for your hair?

• Adds incredible shine
• Provides moisture
• Prevents breakage
• Allows smooth combability
• Leaves hair silky & soft

Cruelty Free & Vegan Friendly

90% Natural Ingredients

Carbon Neutral

Concentrated Formula

Reduced Plastic

so pure sustainabiliity pillars

carbon neutral

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so pure sustainabiliity pillars

restoring nature

For every two 400ml or 1L Refill pouches purchased, we are planting a native tree on your behalf to help restore our landscapes, improve biodiversity and creating homes for wildlife. We are proudly partnering with [greening australia]

so pure sustainabiliity pillars

refill solution

Beauty Industry waste contributes to 120 billion units of packaging annually. Only 9% of this gets recycled. So Pure has a dispenser and a refill for each shampoo & conditioner, available in 1000ml and 400mls. pouches are made of PE, Nylon and PET–recyclable and biodegradable.

so pure sustainabiliity pillars

high in natural & repurposed ingredients

So Pure uses sustainable ingredients without compromising on product quality & created with formulas which are high in natural ingredients, Vegan Friendly, Cruelty-Free, Gluten-Free, Silicone-Free, Sulfate-Free (shampoos) & contains No Artificial Dyes
(exl. Cool range)

So Pure's formula hero is upcycled waste from the mighty Sugar Beet which has incredible properties for hair.

so pure sustainabiliity pillars

concentrated formula

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so pure sustainabiliity pillars

vegan friendly

So Pure is another way of Keune contributing to a greener
future, developed with the belief that every step in the
product chain counts: from production to formulas,
transport, and packaging.

SO PURE FAQS

POWERED BY KEUNE, FOR SALONS

To support Keune stockists across Australia, Keune powers this website to give you direct access to your favorite products. Before you check-out, you'll be asked to nominate a salon and this will ensure they are supported with your purchase.