SO PURE RESTORE SHAMPOO REFILL 400ml
A shampoo that gently cleanses and deeply hydrates dry and damaged hair from the inside out.
With Prickly Pear Extract
- Vegan and crulty-free
- Hair looks healthier and more moisturised
- Concentrated formula (10% more concentrated)
- Free from gluten, silicones, and sulfate
- Refillable packaging
- Carbon neutral
Learn more
- Use repurposed ingredients - the mighty sugar beet.
- Packed with prickly pear extract, deeply hydrate each strand from the inside out.
- 93% naturally derived
- Colour safe
How to Use
- Massage into wet hair & scalp. Rinse well. Repeat if necessary. Avoid contact with the eyes.
- Follow with conditioner or mask suitable to hair needs.
Ingredients
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THE REFILLABLE SOLUTION
WE'RE PLANTING TREES ON YOUR BEHALF
For every two 400ml or 1L Refill pouches purchased, we are planting a native tree on your behalf to help restore our landscapes, improve biodiversity and creating homes for wildlife. We are proudly partnering with [greening australia]
SAY HELLO TO the MIGHTY
SUGAR BEET
So Pure uses sustainable ingredients without compromising on product quality. So Pure's formula hero is upcycled waste from the mighty Sugar Beet. Why is it incredible for your hair?
• Adds incredible shine
• Provides moisture
• Prevents breakage
• Allows smooth combability
• Leaves hair silky & soft
Cruelty Free & Vegan Friendly
90% Natural Ingredients
Carbon Neutral
Concentrated Formula
Reduced Plastic
so pure sustainabiliity pillars
carbon neutral
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so pure sustainabiliity pillars
restoring nature
For every two 400ml or 1L Refill pouches purchased, we are planting a native tree on your behalf to help restore our landscapes, improve biodiversity and creating homes for wildlife. We are proudly partnering with [greening australia]
so pure sustainabiliity pillars
refill solution
Beauty Industry waste contributes to 120 billion units of packaging annually. Only 9% of this gets recycled. So Pure has a dispenser and a refill for each shampoo & conditioner, available in 1000ml and 400mls. pouches are made of PE, Nylon and PET–recyclable and biodegradable.
so pure sustainabiliity pillars
high in natural & repurposed ingredients
So Pure uses sustainable ingredients without compromising on product quality & created with formulas which are high in natural ingredients, Vegan Friendly, Cruelty-Free, Gluten-Free, Silicone-Free, Sulfate-Free (shampoos) & contains No Artificial Dyes
(exl. Cool range)
So Pure's formula hero is upcycled waste from the mighty Sugar Beet which has incredible properties for hair.
so pure sustainabiliity pillars
concentrated formula
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so pure sustainabiliity pillars
vegan friendly
So Pure is another way of Keune contributing to a greener
future, developed with the belief that every step in the
product chain counts: from production to formulas,
transport, and packaging.
SO PURE FAQS
Accountability starts with visibility. Keune Cares – a strategy encompassing 10 sustainability goals. By striving to meet them, we continue to work towards a more sustainable world. Keune has also joined the exclusive B-Corp certified group. The B-Corp Certification is awarded to companies that meet the highest standard of sustainability and social responsibility.
For every two 400ml or 1L Refill pouches purchased, we are planting a tree on your behalf. To do this, we are proudly partnered with Greening Australia, an independent environmental enterprise to help restore Australia’s diverse landscapes and protect biodiversity in ways that benefit communities, economies and nature. Keune will take part in a national restoration program to establish native and biodiverse plantings, improve water quality, sequester carbon, connect country and communities, and to create vital habitat for wildlife to return to our landscapes.
You will use less plastic without even having to think about it! So Pure uses 57% less plastic
per ml based on 6x 400ml pouches compared to the former 250ml So Pure packaging.
With our convenient So Pure refill pouches, you’ll reduce plastic waste without compromising
on quality. It’s a win-win for you and the planet. The pouches are made of PE, Nylon and
PET–recyclable and biodegradable.
POWERED BY KEUNE, FOR SALONS
To support Keune stockists across Australia, Keune powers this website to give you direct access to your favorite products. Before you check-out, you'll be asked to nominate a salon and this will ensure they are supported with your purchase.
